The Summary provides a summary of how attendees are responding your advertising efforts.
Activity on All Banner Ads
This pie graph displays the total banner ad views, and the click-throughs as a proportion of the total.
Banner ad click-through rate
The click through rate for all banner ads. Click through rate for banner ads is the ratio of banner ad clicks to the number of banner views, expressed as a percent.
This bar graph shows the total number of visits to the Sponsors list and the number of visits to sponsor Details pages (in aggregate, not individually). Hover over the graph to display more information.