Why did Apple change its policy?

As you know, there has been a lot of confusion in the industry with the Apple “Spam" App Policy announcement.

We wanted to reassure you that Lumi continues to offer its Partners and their clients with the same application options. That is to say we are still allowing your clients to have their own Branded Apps, whether as stand alone or Multi-Event App.  However, moving forward, to do so it is important that we submit the apps to Apple (in particular) with the clients Apple developer license.  They can either obtain an individual or Organizational developer license.  Here is a link to the Apple Website developer program for more info  https://developer.apple.com/programs/enroll/ 

Moving forward, we will begin to request end user credentials with an end of year goal of no longer using Partner Developer licenses to submit apps on behalf of Clients.  The risk is very high that Apple will reject the submission as they want the branded apps submitted by the same company.  For example a GoodYear Developer License for a GoodYear Event application. 

With this new change, it will be important that you confirm with your client that they have a license or apply for one as early on in your discussions as possible. An Apple license may take ten days to be processed by Apple and should a client’s company  already have one in place, it could take them some time to locate who within their company has the license credential details. Further, some enterprise companies have specific procedures in place that outline how these credentials are shared, if at all, and thus our Release Team may have to be introduced to work through the release process whereby the confidentiality of their license credentials can be protected. Rest assured, our team have worked with enterprise clients with strict procedures in place hundreds of times however this can add time to the release process, so please address this early on with your client.